ABC exec knocks second screen apps as non-essential and a distraction

September 12, 2013
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“It was interesting to viewers, but not essential,” said Albert Cheng, executive VP at ABC-owned Disney Digital.

And when engagement did happen it took away from people’s attention on the show’s story. “Second screen becomes a distraction,” Cheng said at the Next TV Summit in San Francisco. “It’s not a game that we want to be in." 

While he conceded second-screen apps can work for certain kinds of content, such as sports, news, reality programming and awards, it's not clear ads can be sold or the apps monetized effectively.

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