Apple’s iPad mini, released in November 2012, is apparently the new star on the tablet playground, and as a companion tool for business.
There were an estimated 12 million units shipping in Q4 of 2012 with more coming to businesses this year. David Hsieh, an analyst with research firm NDP, predicts a big surge in iPad mini sales for 2013:
"In 2013, it is likely that Apple will adjust its product portfolio to meet the strong demand for the iPad Mini. We believe that Apple is targeting total iPad shipments of 100 million in 2013, half accounted for by the iPad Mini.”
It is no wonder that iPad’s tiny brother drops a huge shadow on its veteran family member. It is smaller in size, lightweight, and affordable. Most of all, it’s portability- makes it the preferable selection in some businesses to deploy.
The iPad mini gives you an iPad at half the overall size and weight, meaning it’s usable in environments where the full-size iPad is not practical. Having said that, iPad mini has a greater appeal in some business contexts, especially in retail usage, logistics, and consumer engagement where environment doesn’t require working with complex systems or applications.
Here are my 5 reasons businesses can be better off using iPad mini rather than full-size iPad:
With dozens of credit card readers available in the market, the iPad mini makes the perfect portable point-of-sale (POS) for your in-store sales team. Besides functioning as a credit card terminal, it also enables the sales person to display content while giving a service to customers.
The iPad mini captures data, connects directly to inventory and becomes a part of the store’s features. The employee spends his or her time more efficiently.
eMenu and hospitality tool
While the full-size iPad is considered to be bulky and heavy (more than a traditional printed menu), the iPad mini’s dimensions lets it become the new digital eMenu. Taking it a step further, the tablet can becomes a direct ordering system that saves costs over manpower in restaurants.
Out in the field
Digital equipment is being used to install and maintain a more advanced set of products and services already. The established app environment allows organizations to develop in-house specific apps that can be used in the field with customers on a daily basis. The iPad mini’s platform lets a team use the device from the point they leave the business, travel to their customers location and provide hands-on services at customers sites.
Being the only tablet-based platform approved by FAA, iPad mini makes a perfect onboard kit for pilots. American Airlines saves almost $1.2 million in fuel costs across all of its planes annually by using the iPad 2 instead of the paper-based reference manuals that weigh 35 lbs. Using the iPad mini instead of iPad 2 could save the airline approximately $2.5 million a year (based on September 2012 fuel prices).
Mini cash register
On September 2012, U.S. retailer Urban Outfitters told analysts it was equipping all of its stores with iPad-based payment systems, and never buying another cash register again. Why is that? According to Calvin Hollinger, UO’s retail chain’s CIO, equipping stores with iPad sales system cost UO a fifth as much as a conventional cash register.
This means instead of paying $5,000 per cash register, Urban Outfitters acquired a single iPad with a sales system at the total cost of $500. Therefore, this cost can be 30% reduced with using iPad mini.
We at Maclocks have been witnessing a month over month burst in sales growth of iPad mini enclosure kiosks across all segments. From our perspective, it seems safe to call the iPad mini the new champion of B2B iPad deployments in 2013.