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4 great ways tablets can create a robust customer base

by Jagadish Thaker

November 12 2013

Jagadish Thaker is a senior SEO executive with Softweb Solutions, a mobile app development company.


Businesses need to focus on their tablet-carrying consumers to create a strong brand identity and tap into new customer segments.

People have become increasingly mobile-centric and are always surrounded by the latest gadgets. It enables users to travel around the world in a split second and complete all important work. It helps executives check email on their mobile phones, attend business meetings on-the-go, and finalize a sales deal with a client. Everything is made possible without any waste of time and it’s all thanks to mobility.

Tablets have penetrated every industry and have created a strong impact on the business front. It enables to reach out to a wider audience and let businesses extend their valuable services.

Tablet commerce

Tablets have become an integral part of everyday life. The shift towards tablet commerce or T-commerce opens new possibilities for the users and app developers. It is found that consumers want faster access to varied commerce services on their mobile devices. Although the final purchase of a product may not necessarily happen over a tablet, it definitely plays a vital role in influencing consumer decisions.

T-commerce is popular for the following reasons:

  1. Enables the users to shop from the comfort of their homes and offices, saving a great deal of time. It equips the users to shop from anywhere, anytime.

  2. Tablet apps provide users an opportunity to compare and contrast product prices on different sites. This enables them to choose the best deal.

  3. Banking services are made available at your fingertips, adding to increased convenience.

  4. From a business point of view, it enables the business to extend their clientele and attract more opportunities.

Tablet consumers: The recent trend

The increased use of tablet devices has greatly transformed the way businesses interact with their customers and with each other. It is necessary to know how consumers leverage their devices in order to deliver a better customer experience. Also, it will enable organizations to attain an effective mobile strategy that will prove to be profitable to the business.

Users have access to varied tablet applications that meet their various requirements. Tablet apps are used for paying bills, making transactions, shopping, and fulfilling multiple goals. It saves a huge amount of time and enables users to focus on their work better.

Tips to reach out to consumers with tablets

Businesses need to accommodate their mobile consumers for higher gains. Here are a few ideas to reach out to your mobile consumers with tablets:

  1. Mobile website:

Most businesses today are optimizing their existing website for the mobile. If the website is not displayed properly on the mobile devices, chances are that the business loses out on a wider clientele. Android and iOS are the most widely used platforms for smartphones, so optimizing the website for these platforms will enable to tap into a whole new customer base.

  1. Mobile applications:

Reaching out to customers with the help of mobile devices is the best way to capture a larger market. People make use of mobile apps for a variety of reasons and it is a prominent way to market the business and gain visibility. An innovative application can easily help your business attract plenty of mobile users and capture more customers.

  1. Social media marketing:

Businesses need to have a strong online presence to gain popularity. Facebook, Pinterest, and Twitter are the most popular social network that enables to attract more users and provide credibility to the businesses. The more the people talking about the business, the more popular and trustworthy is the business. Ultimately, it helps your business attract more customers.

  1. Mobile marketing campaigns:

Businesses need to have a proper mobile marketing campaign in place. All the mobile initiatives need to be in sync with the brand messaging. These campaigns can be effectively integrated with mobile advertising, SMS, and email marketing to reap the maximum benefits.

Mobility drives people and organizations; and the users agree to switch service providers to have the best mobile experience. This makes mobile commerce a powerful force, considering that fact that mobile consumers are a great source of revenue generation.

Businesses need to think of compelling ways on engaging their customers in order to promote their brand. Tapping into the mobile market will open loads of opportunities for flourishing the business and widening the customer base.

(For the latest data and stats about tablets and apps, bookmark TabTimes’ The State of the Tablet Market)

Jagadish Thaker is a senior SEO executive with Softweb Solutions, a mobile app development company.

Jagadish Thaker works with Softweb Solutions, a mobile app development company.

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