Apple buys failed iPad TV discovery app Matcha.tv

August 14, 2013
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The deal, first reported by VentureBeat, is further proof of consolidation in the social TV space, but it also goes to show that Apple is serious about TV.

Matcha.tv had created an iPad app to discover movies and TV show episodes on Netflix, iTunes and Amazon, using data from social networks to recommend new titles to watch. 

Apple is rumored to be working on an online-only pay TV service, which presumably would look very different from traditional cable.

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