Over the years, the all-in-one iMac PC from Apple has been designed and made mostly for home use, but it looks like the company is going to broaden its reach to include businesses as well. Today, Apple confirmed it will release “pro” versions of the iMac sometime later in 2017.
In a chat with BuzzFeed, Phil Schiller, Apple’s SVP of worldwide marketing, said the company has “big plans for the iMac” which include offering those new pro configurations. Details about these new models, including if they will even be sold under the “iMac Pro” branding, have not yet been revealed.
In 2016, Microsoft got a ton of great reviews for its first all-in-one PC, the Surface Studio. It includes a huge 28-inch touchscreen display that was designed specifically for the use of artists and graphics designers, many of which have previously used Apple’s Mac products. However, the success of the Surface Studio has apparently not changed Apple’s mind on adding touchscreens to any of its Mac PCs, including the upcoming iMac Pro.
In fact, Schiller told BuzzFeed that touchscreen support for the iMac is not something that is important for pro users, claiming they are much more interested in things like performance, onboard storage and expandability. Even though there are a ton of Windows laptops and all-in-one PCs that have added touchscreens, Apple has never offered any such options for its MacBook products or its iMacs, although it did add a Touch Bar on top of the keyboard in the 2016 versions of the 13-inch and 15-inch MacBook Pro models.
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