Apple’s iPad dominated tablet and mobile shopping on Black Friday: study

November 26, 2012
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IBM’s 2012 Holiday Benchmark report indicated that online sales for Black Friday rose 20.7% year-on-year in 2012, with a considerable 16% of all transactions being made on a mobile or tablet device.

Apple's iPad was the clear winner in both categories, with the iOS slate accounting for 88% of all tablet shopping on Black Friday, and 10% of all online shopping by mobile device on Black Friday.

The last statistic even made the iPad the most popular mobile device for shopping on Black Friday (9.8%), with the iPhone a close second with 8.7%.

And as further evidence of how dominant the iPad is when it comes to tablet-based shopping, Apple’s nearest rivals in this space were Barnes & Noble's Nook Tablet (3.1%), Amazon’s Kindle Fire (2.4%) and Samsung's Galaxy Tab (1.8%), which accounted for just 7.3% of tablet-based sales combined on Black Friday.


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