What’s next from Apple? Next week’s Consumer Electronics Show (CES) in Las Vegas will be swarming with plenty of iPad and iPhone accessory devices and services, though Apple itself is not among the exhibitors.
According to Kara Swisher of All Things D, the next big bit of news directly from Apple will be a “media-related” event it’s planning for the end of this month in New York.
Few other details were in the article and Apple, per usual, declined to comment.
But Swisher did say her sources confirmed the focus would not be the highly-anticipated iPad 3 announcement and she also ruled out it being anything related to the rumored Apple interactive TV project simply because that news begs for either a Silicon Valley or Hollywood setting.
A more likely focus would be something related to advertising or publishing because Apple SVP of Internet Software and Services, Eddy Cue, is rumored to be involved in the event. Cue is in charge of Apple’s key media units such as the iTunes Store, App Store, iBookstore and the iAd and iCloud services.
Analyst Tim Bajarin agrees, noting that the only reason to have an event in New York is because it’s either publishing or ad-related.
“My personal bet is that it will be related to publishing,” said Bajarin, President of Creative Strategies. “I wouldn’t be surprised if the heart of the event is about how more publishers are deciding to create publications for the iPad because it’s by far the best publishing platform. To a lot of people’s surprise the guys that are creating magazines for the iPad are making money and improving circulation — that’s been proven. Other publishers are starting to realize this and getting on the bandwagon.”
In a separate article, TechCrunch said it confirmed Swisher’s story independently via it’s own source who said Apple will unveil improvements to its iBooks platform and that the event won’t include any major announcements.