Apple leads the tablet market in the U.S. and across the world, but that’s not the case in India, where the iPad is playing second fiddle to tablets from vendors Datawind and Micromax.
Pulling in data from market research firm CyberMedia Research, The Times of India reports that the UK-based Datawind led the Indian tablet market in 2013, accounting for 15% of all shipments.
The group added that local vendor Micromax and Apple weren’t far behind, with both tied for second place with 12% each of all shipments.
Almost 10,000 tablets were shipped daily from all vendors from January until March, representing a 150% growth compared to the same period last year, although shipments were down slightly on the previous quarter.
Datawind’s success is quite astounding considering its well-documented contractual dispute with the Indian government over its $35 Aakash tablet.
The firm is now working on the fourth-generation Aakash for local schoolchildren. CyberMedia Research says that sales to the Indian government were not included in its research figures.