B&N says the patent-pending GlowLight in the new Nook Simple Touch allows for a soft, adjustable glow designed to offer just enough light for reading in bed without disturbing a sleeping spouse.
Actually, the GlowLight does double duty as it’s also designed to let Simple Touch users read in bright sunlight when they’re lounging on the beach or other brightly lit locations.
B&N was quick to point out that ereaders like the Kindle, offered by its arch rival Amazon, don’t have a similar feature. “This revolutionary device is the first to combine the most advanced and fastest E Ink display with a precise infrared touchscreen, built-in anti-glare screen for reading in any lit environment, and an evenly distributed and adjustable light for reading in the dark,” B&N said in a release.
At less than 7 ounces, the Nook Simple Touch with GlowLight is the lightest Nook ereader B&N has offered to date and its battery is designed to last for over a month on a single charge with the light on.
B&N said the Nook Simple Touch with GlowLight ($139) will be available early next month. It can also be pre-ordered at the company’s website. It features a 6-inch touchscreen and holds more than a thousand books and also has expandable memory options. A power adapter and built-in anti-glare screen protector are also included.
In announcing the Nook Simple Touch B&N also releasd the results of a poll it took last month of 1,358 adult readers across the country about their reading habits.
Of those polled, 64% said they read in bed and more than 20% said they read in bed between five and seven days a week. The ones who own ereaders were the most likely to read in bed on a weekly basis and more likely than tablet owners (61% vs. 54%).
As for the issue of light, 50% said they or their partner would read more in bed if it didn’t affect the other person’s sleep.
A partner using a light to read in bed was deemed most disruptive by respondents – even more than a frisky partner’s “midnight moves." Almost a third (31%) of respondents said that a partner’s use of a light to read in bed interfered with their sleep or prevented them from falling asleep, while 20% noted that romantic overtures did the same.