BBC says smartphones & tablets are increasingly being used for watching catch-up TV

October 1, 2013

The BBC published a new study on Monday into how people used its own iPlayer VOD service in August, with the results pointing to the growing influence of mobile devices.

The publicly-owned broadcaster found that mobile and tablets accounted for 32% of all iPlayer traffic in the month, a penetration which equals the previous record set in June of this year. Tablets on their own represented 25% of all iPlayer TV views, and significantly increasing their dominance over smartphones (which had 15% of all views).

The BBC went onto indicate that there were 234 million iPlayer requests in total in August, representing a rise of 19% on a yearly basis, and said that iPlayer users are typically evenly split between male and female but “strongly under-55 in terms of age”.


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