BloomReach corrals big data to personalize mobile apps or sites

July 15, 2013
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BloomReach crawls the web to learn what people search for, click on, and share. It then uses the information to improve a business’s ads, point them to personalized landing pages for each visitor, and show potential customers the products they’re most likely to buy.

Current customers include such e-commerce brands as Neiman Marcus, Pottery Barn, ModCloth and Shutterfly, as well as sites like Yahoo.

 

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