‘Candy Crush’ dev King’s trademark trolling is ‘predatory,’ says watchdog group

February 20, 2014

You see, the developer behind the stupidly popular (and, frankly, just plain stupid) game Candy Crush Saga has spent its time recently trademarking the words "candy" and "saga" and attempting to get other games that use those words in their titles taken down—even if they were released before Candy Crush even existed.

As a third party watchdog and advocacy group, the IGDA felt the need to comment:

"As an advocacy organization for game developers, the IGDA diligently monitors issues that may restrict a developer's ability to create and distribute his or her work. After reviewing the Trademark filing and subsequent conduct by King Inc. in relation to its popular game, 'Candy Crush Saga,' we feel we should comment.

"While we understand and respect the appropriate exercise of Trademark rights, King's overreaching filing in its application for the Trademark for its game "Candy Crush Saga," and its predatory efforts to apply that mark to each separate word contained in that name, are in opposition to the values of openness and cooperation we support industry wide, and directly contradict the statement King's CEO, Riccardo Zacconi, made on 27 January. Our Business and Legal Special Interest Group will be providing a more comprehensive analysis of this issue from its perspective soon."

Alright, alright, settle down and stop cheering. The statement from King CEO and co-founder Riccardo Zacconi they refer to, by the way, can be read here. It includes treasures like "At its simplest, our policy is to protect our IP and to also respect the IP of others."

It will be fascinating to see what the group ultimately has to say about this "saga" and whether anything will actually come of its investigation.


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