‘Candy Crush’ maker King withdraws its ‘candy’ trademark [Update: but only in US]

February 25, 2014
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Update: A spokesperson for King sent me a statement clarifying that this move only affects its US "candy" trademark, and that it plans to retain its equivalent in Europe:

“King has withdrawn its trademark application for Candy in the U.S., which we applied for in February 2013 before we acquired the early rights to Candy Crusher. Each market that King operates in is different with regard to IP. We feel that having the rights to Candy Crusher is the best option for protecting Candy Crush in the U.S. market. This does not affect our E.U. trademark for Candy and we continue to take all appropriate steps to protect our IP.”

You may recall that Candy Crusher is the game that King purchased the rights to so it could—allegedly— force Candy Swipe, another game that was released two years before King's Candy Crush, to shut down. That's one way to protect your IP, I guess.

Original story follows…

Irish game company King has spent months attempting to enforce and defend its trademarks on the words "candy" and "saga," but now it's given up at least one of those battles, according to Kotaku.

King confirmed that it filed yesterday to withdraw its application for a trademark on the word "candy," though the company has no comment yet on why. I don't know whether it's withdrawn the "saga" trademark as well, though I wouldn't be surprised. I've reached out to King to find out for sure, and I'll update this article if I hear back.

King has earned itself a lot of negative attention lately, from being accused of "taking the food out of my family's mouth" by one indie dev to being called "predatory" by the International Game Developers Association.

Candy Crush is as popular as ever, but the company's image may never recover from these missteps. Now we'll see how it fares when its IPO launches.


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