Changes to Apple’s App Store rankings algorithm favor ratings, engagement

August 23, 2013
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It's not clear if the changes are more experimental or part of a larger overhaul, but they have resulted in apps losing and gaining in position without a corresponding increase or decrease in app downloads.

App marketing startup Fiksu spotted the trend in late July, having seen apps with ratings of four stars or more receiving a ranking boost, which they’ve maintained throughout August. Meanwhile, apps with fewer than three stars dropped down in the charts, and haven’t moved back, despite downloads remaining relatively consistent. 

Previously, the App Store took into account download volumes and velocity as the two largest factors that determined an app’s rank, the firm noted in its report. But now how well consumers actually like the app could be coming into play.

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