The Boston-based firm today released findings from its 2013 Tablet Study with the data suggesting that tablet magazines are beginning to curry favor with all readers.
Surveying 1,293 U.S. adult tablet users (note: this figure is on tablet users, not just owners), the firm found that 23% of these folk currently read digital magazines on tablet as opposed to print, but expects this to rise to 65% by 2020.
Approximately 13% of tablet users admitted to buying a single issue magazine or subscription on their device in the last 30 days and the report also hinted at a growing faith with digital reading as a whole. Indeed, two-thirds (67%) of tablet users now consider digital books to be a more trustworthy source of information than the word of friends and family.
When it came to which tablets these readers owned, it was a resounding victory for Apple’s iPad, which accounted for 62% of devices. Amazon’s Kindle Fire came in a second place with 26%, while only 4% of tablet users said they had access to Google's Nexus 7.