In a sure sign that tablet publishing is maturing, Ad Age reports that Conde Nast is now offering its advertisers detailed metrics on its tablet issues.
The metrics Conde Nast, which publishes magazines such as Wired and Vanity Fair, will provide for each issue include:
- Paid tablet subscriptions
- Single-copy sales
- The number of readers who opened a tablet edition, and the amount of time readers spent with it
- The number of print subscribers who are also using the tablet edition
Furthermore, Conde Nast will provide advertisers who have paid for premium ads granular information regarding their ads' performance, including how many people saw it, how many times it was displayed, how much time readers spent on the story, and comparative data.
According to the report, the publishing company will begin providing ad data on new issues approximately 10 weeks after their release, and the data will be for the iPad and the Kindle Fire.