Dell hoping enterprise can rescue flagging Windows 8 tablet sales

July 4, 2013

Dell’s global vice president of personal computing Sam Burd revealed the weak sales figures for the XPS 10 and Latitude 10 – which run Windows RT and Windows 8 respectively – but said corporate customers could help improve numbers going forward.

"I think that's pretty exciting when we look at the ramp [in purchasing] that we expect from corporate customers,” Burd told UK newspaper The Guardian.

“Businesses are slow to adopt a new operating system. But tablets really need Windows 8 to sell well. Still, it is encouraging to see some businesses deploying Windows 8 and tablets. It's going to take some time, and the jury is still out.

“Maybe in a few years when we get to Windows 8 tablets being a third or 40% of tablet volume we can feel it's happening. Tablets are definitely an important piece of the computing business."

Burd also added that Dell is “exploring ideas” when it comes to wearable devices, an area which is reportedly also been pursued by Apple and Google.

Through corporate deployments and bring-your-own-device (BYOD) scheme, tablet penetration in enterprise has increased steadily over time. Good Technology’s most recent report claimed that one in four devices is now a tablet, with Android slowly edging closer to Apple’s iPad.

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