Egnyte attacks Box, launches program to steal their customers

April 11, 2012

The deal will see the California-based company offer existing Box customers (of two months or more) free cloud storage for the rest of the year, with the firm also promising to help with data migration.

Prior to the deal, the company spoke with a number customers who had already made the switch, and identified five scenarios where businesses might still use Box for file sharing solution. These scenarios essentially act as a thinly veiled attack on Box;

You don’t need to ask permission: Users can side-step IT, and Egnyte says that Box is a great solution if you ‘aren’t concerned with who sees folders or what types of access they have to a file’.

Your head is always in the clouds: Egnyte says that Box is ideal if users are content using a web interface and not access to mapped drives with desktop access, or a local copy of their files, which are continuously synced with the cloud.

You think size doesn’t matter: Box is fine for those with relatively small files, argues Egnyte.

You don’t mind a long distance relationship: The firm says that Box is OK if users don’t need to have a local version, and are content to have everything stored in the cloud.

You’re a trusting soul: Egnyte claims that Box is fine for those with a small circle of employees or trusted friends. The firm then argues that there then should be no need to turn off access at any point.

Egnyte didn’t stop there, and turned to these same customers to gather more opinions on why they chose Egnyte’s HybridCloud file sharing service over Box. “We wanted to put in a file sharing solution that would give players, coaches and staff alike the fast ubiquitous access they need, regardless of whether they were using a laptop or tablet”, said Kerry Keating, head coach of men’s basketball at Santa Clare University.

“Box and Egnyte went head to head, and in the end, Egnyte won because it provided secure reliable access to files while giving our IT department the controls they would expect out of a world class solution.”

Another customer said that they looked at Dropbox, Box, Sharefile and Egnyte, but chose Egnyte’s HybridCloud for the ability to quickly deploy and give different levels of access to people, from employees to customers.

Those looking to transfer from Box to Egnyte’s HybridCloud File Sharing should visit www.egnyte.com/ms/egnyte-vs-box/. The offer is available for those wishing to sign up to the Group Plan (five employees, 150GB of storage, $24.99/month), the Office Plan (10 employees, 1TB of storage, $44.99/month), or the Enterprise Plan (25 employees at $12.99 per employee/per month, for 3TB of storage), although larger packages are also available.

Box was contacted by Venture Beat over the issue, but chose not to comment.

The cloud computing market is becoming increasingly competitive at the moment, with Dropbox (which is said to have around 50 million users) and Box currently leading in the consumer space. However, more recently, enterprise-focused companies like Accellion, GroupLogic and YouSendIt have come forward with similar solutions for businesses. with Accellion and GroupLogic vocal in criticizing Dropbox in particular over a lack of content control.

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