Get expert advice from visionary keynote speakers, gain insight from leading authorities in two exceptional tracks, network and compare notes with colleagues in other companies, share your developer program experiences, and form partnerships in this one-of-a-kind, two-day event. Experts from leading companies such as Google, Ford Motor Company, AT&T, and IBM come together and share their techniques, successes and best practices. Topics to be covered include: developer motivation, the impact of new technologies on enterprise developers and reasons why developers may dislike your API, and what to do about it.
In one of six keynote sessions, John Ellis, Head of Ford Motor Company’s Developer Program, will be talking about the automotive industry’s first ever developer program. John is tasked with expanding Ford’s “brought-in” strategy of integrating mobile technology into the vehicle. He oversees a team of developers and engineers responsible for creating the “connected car” and striking the right balance between embedded and off-board technology so that drivers can seamlessly extend their mobile lives into their vehicles. Come hear about the transformation that is currently under way at Ford and how it is helping the company “Go Further”.
Joe Rago, Senior Product Manager at Walgreens, heads the Walgreens Developer Program. He will be sharing how Walgreens works with third party developers to expand its omni-channel reach. In his talk, he will give a walk-through of the various methods that the Walgreens API program uses to reach developers and lessons learned.
There will also be several interactive sessions to further networking and learning opportunities. Join us for the fun and fact-filled Data Game! Learn interesting data points about the developer landscape while winning prizes! Our Hot Topic Roundtable discussion allows attendees and experts to come together for in-depth discussions on topics like using social media to recruit developers and quantifying a developer program’s ROI. Our Panel Presentation brings together experts from Apigee and SOA Software, among others, to talk about integrating APIs into your developer program and outreach. Finally, the Onstage Developer Focus Group gives attendees the chance to ask developers what they want to know. Developers answer questions submitted by attendees.
Whether you are starting a new developer relations program or building on a current one, you deserve all of the help you can get – and this is the place to get it!
To find out more, see the schedule and register, please visit: http://evansdata.com/drc/2014/