Citrix XenMobile Enterprise aims to cover all the mobile bases, including a unified corporate app store

by David Needle

May 22 2013

Citrix unveiled its XenMobile Enterprise edition software, an ambitious, comprehensive offering that combines secure app and data management, a corporate apps store, mobile productivity apps and live support.

The news comes at a time of increased competition in the Mobile Device Management (MDM) and Mobile App Management (MAM) space, as vendors look to address the security and management concerns associated with the rise in BYOD.

Perhaps one of the biggest surprises in the Citrix announcement is the inclusion of its own set of Worx Mobile Apps, including WorxMail, WorxWeb browser, and the company’s established Citrix ShareFile, GoToMeeting and Podio apps.

After all, there are plenty of apps already out there that companies have standardized on. But in a briefing with TabTimes, Ahmed Datoo, VP of product marketing for the Mobile Platforms Group at Citrix, notes the rise of BYOD has brought with it a growing number of apps selected by users from commercial app stores - which isn't always a good thing.

“Organizations enabling BYOD will let users use native apps, but the more security conscious ones will want to deploy a secure mail client and other apps in conjunction with MDM, single sign-on, and other security features,” said Datoo.

Citrix is also broadening the app push to include independent developers, giving them the ability to “Worx-enable” their apps to ensure compatibility. Over 80 Worx-enabled apps are already in the new Worx App Gallery that is part of today’s announcement, including Box, BigTinCan and Goodreader. 

View, edit, share from any device

Meanwhile, the integration of ShareFile gives mobile users the ability to view, edit and share data within a secure container on their mobile device and access that data from enterprise servers whether on-premise or in the cloud (assuming appropriate security credentials). ShareFile also lets users annotate PDFs with comments or mark them up.

XenMobile Enterprise also integrates Citrix GoToAssist Service Desk and Remote Support designed to give mobile users one touch access to live support via chat session. Tech support can also remotely view and control devices to troubleshoot issues.

The Citrix mega-announcement also includes Connectors to access files stored in Microsoft’s SharePoint repository, and save or share the edited versions. XenMobile Enterprise can connect to Microsoft’s Azure cloud should you want to keep files there.

The complete XenMobile Enterprise edition is set for availability the end of June. Certain features, like mobile content editing, are available now. 

David Needle is Editor of TabTimes and based in Silicon Valley.
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