Tipping point? 51% of doctors surveyed say they use a tablet for professional purposes

by David Needle

January 28 2014

Smartphones are more ubiquitous than tablets so it may not be a surprise that more doctors use them for professional purposes. But a new survey also shows tablets are used more often in a few key areas. 

The Kantarmedia study of over 3,000 physicians across over 22 specialities found that 28% use tablets to read articles from medical publications compared to 21% who say they use a smartphone.

Tablets also come out on top when it comes to accessing medically-oriented webcasts and podcasts with 16% of the doctors surveyed saying they use a tablet versus 12% who use a smartphone.

Overall, a slim majority of physicians, 51%, say that they use a tablet device for professional purposes. Accessing the Internet and email are the to most common uses (see chart below) for a tablet cited by the doctors surveyed.

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Kantarmedia’s Sources & Interactions survey is conducted every six months. The latest results also found that 49% of doctors say they use a tablet for personal and professional purposes, while 19% said they use a tablet only for personal use.

On the flip side, just 2% said they only use a tablet for professional purposes.

(For insights about tablets at work, attend TabTimes TABLET STRATEGY conference on May 6 in New York. Get a free pass if you qualify as a Tablet/Mobile Manager.)

David Needle is Editor of TabTimes and based in Silicon Valley
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