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Mobile apps: Why subscriptions will be an important new revenue model [video]

by David Needle

December 27 2012

Ravi Bhatt, CEO of Branchfire, (far right) makes a point about why a subscription model for apps is going to be increasingly popular.
Ravi Bhatt, CEO of Branchfire, (far right) makes a point about why a subscription model for apps is going to be increasingly popular.

The App Store created a new paradigm for finding and buying software and created billions of dollars in revenue to developers. But app development and the infrastructure that supports it continues to evolve.

We’ve already seen game software and other developers take advantage of in-app purchasing. What’s next?

At the recent TabletBiz conference, Ravi Bhatt, the CEO of Branchfire (publishers of iAnnotate), said he expects more app developers to start switching to a subscription model that will shakeup the traditional relationship between the customer and publisher.


Find out why he thinks subscriptions are “a whole different trust relation with the customer” and more in this video clip from the conference. 

 

Don't miss Tablet Strategy West coming to San Francisco February 20 and Tablet Strategy coming to New York April 30. 

David Needle is Editor of TabTimes and based in Silicon Valley.

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