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Tablets, Chromebooks, spark double digit growth of commercial device sales

by David Needle

December 24 2013

You could call it a comeback of sorts for computers overall, but its mobile devices that continue to be the key driver of computer purchases. 

Year to date through November, 2013, there were 14.4 million desktops, notebooks and tablets sold through U.S. commercial channels. That’s a 25.4% jump over the same period last year, according to NPD Group, that saw only a 3.1% increase in 2012.

Specific segments break out as follows:

Desktop sales through the channel increased 8.5%, notebooks up 28.9%, while tablets jumped a whopping 49% over the same time period in 2012. Windows notebooks showed no growth over 2012, Windows desktops increased by almost 10% and Apple sales for notebooks and desktops combined fell by 7%.

(For the latest data and stats about tablets and apps, bookmark TabTimes’ The State of the Tablet Market)

NPD said Chromebooks, and Android tablets collectively had the biggest impact on sales growth, with 1.76 million units going through the channel from January through November of this year. In 2012 the number was just 400,000 units.

Tablet sales gained more than 22 % of all personal computing device sales sold through the commercial channel through November; Windows tablet sales nearly tripled off a very small base, and Android tablet sales grew more than 160%. 

Apple’s iPad continues to lead the pack though, accounting for 59% of the sales volume in the tablet market.

“New products like Chromebooks, and reimagined items like Windows tablets, are now supplementing the revitalization that iPads started in personal computing devices,” said NPD’s VP of industry analysis Stephen Baker. "It is no accident that we are seeing the fruits of this change in the commercial markets as business and institutional buyers exploit the flexibility inherent in the new range of choices now open to them.”

(For news, trends and insights about the the tablet market, sign up for the free TabTimes Daily newsletter)

David Needle is Editor of TabTimes and based in Silicon Valley.
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