The Bring Your Own Device (BYOD) trend doesn’t figure to let up in 2013, and that’s good news for enterprises, according to execs from a trio of mobile device management companies.
Though BYOD is thought of as an end-user trend, Michael Rothrock, co-founder and VP of mobile information management company Iongrid, told attendees at the recent TabletBiz conference that it's also being driven by IT departments at many firms.
Rothrock said the CTO of a large semiconductor manufacturer told him that his goal was to become fully BYOD. “He said, and I quote, ‘I don’t give people cars so they can drive to work, why should I give them computing devices?' There’s a lot of data to back up why that’s a good idea."
Check out this video excerpt to hear more from Rothrock as well as the views of Derek Owen, at mobile device management firm Zenprise, and Andy Thompson, of cloud-based, mobile app management company Apperian.