The program will be held at both official Apple Retail Stores and Authorized Apple Resellers and will officially kickoff on August 16th.
Apple said it plans to recycle the adaptors that are traded-in. Details from Apple on this limited time offer are below.
"If you need a replacement adapter to charge your iPhone, iPad, or iPod, we recommend getting an Apple USB power adapter. For a limited time, you can purchase one Apple USB power adapter at a special price — $10 USD or approximate equivalent in local currency. To qualify, you must turn in at least one USB power adapter and bring your iPhone, iPad, or iPod to an Apple Retail Store or participating Apple Authorized Service Provider for serial number validation. The special pricing on Apple USB power adapters is limited to one adapter for each iPhone, iPad, and iPod you own and is valid until October 18, 2013."
Apple is investigating reports that a Chinese flight attendant was fatally electrocuted while she was getting out of the bath to answer a call on her iPhone 5 while it was plugged into the charger.