While EA sales in 2013 overall were down 12 percent from 2012, EA Mobile specifically saw a 13 percent rise in sales to $97 million. December 2013 saw the most downloads of EA Mobile games ever in a single month—71 million across the iOS App Store and Google Play.
And The Simpsons: Tapped Out, one of the publisher's most successful titles, had more active daily users during Q4 2013 than ever before. The game has generated over $130 million in lifetime revenue.
Gameloft, meanwhile, did even better, accumulating around $320 million in sales in 2013, a 12 percent increase over 2012. It's hard to make a direct comparison between Gameloft and EA Mobile, though, since EA Mobile is the mobile-only division of EA while Gameloft publishes games for traditional and handheld gaming consoles as well.
However, Gameloft did reveal that of its 2013 sales 66 percent came from smartphones and tablets (up from 54 percent in 2012). Eighty percent of that came from advertising and in-app purchases in free-to-play games.