Google exec sees smartphones, tablets generating far more ad revenue than PCs

March 5, 2014
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“The desktop world took the world of advertisers from tens of thousands to a few million,” Arora said at a Morgan Stanley tech conference in San Francisco earlier today, as reported by Reuters. “I think as we go forward, that a few million becomes tens of millions as mobility becomes more relevant.”

He predicted that monetization on mobile will eventually “become a multiple” of the current rate of monetization on desktop PCs.

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