Intel Capital invests in Box; NewAer’s mobile proximity platform

October 4, 2012

Box, the cloud-based storage and collaboration platform, is probably the best known and most established of the bunch. The announcements were made today at the annual Intel Capital Global Summit.

Already available on the Web, iPad, iPhone, Android and Windows Phone, Box has also been integrated with enterprise applications such as Netsuite, Jive and Salesforce. The company says over 125,000 businesses globally use Box including 92% of the Fortune 500 — though how widely these firms use the service varies.

Intel did not disclose how much it’s investing in each of the companies but said its investment total $40 million in all ten combined.

NewAer's promixity platform goes beyond GPS

In addition to Box, there were several investments in lesser known mobile companies.

NewAer has created a proximity platform that lets any phone, tablet or computer automate actions based on who or what is detected nearby. The idea is to get  developers to add NewAer’s mobile scanning engine software development kit to their apps and then tie into NewAer’s back-end interface to enable service “triggers.”

One example, is ToothTag, NewAer’s showcase app for Android devices. With ToothTag, users “tag” people, places or things based on their wireless presence and set rules like automating call forwarding when leaving the home or office.

“NewAer’s platform breaks the limitations of GPS point references, making possible the next generation of smart location-based services based on elastic geofence events,” Intel said in a release.

Another Intel investment is Korea-based LIFO Interactive, a social game developer.

The company’s best-known game on Facebook, Train City, attracted over 8 million users worldwide last year. The company is currently developing a mobile version of Train City scheduled for release later this year, and has several mobile games in development for iOS, Android, and Windows 8 app stores.


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