iOS has a big edge over Android among mobile shoppers

June 17, 2013
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iPhone and iPad shoppers are about 30% more likely to make a purchase on their device, and about 15% more likely to do product research on their smartphones and tablets than Android users, according to Forrester's survey of 58,000 U.S. respondents. 

Android and iOS were also the overwhelmingly clear choice of ebusiness professionals with 99% of those surveyed saying they intended to launch either a native or hybrid iOS app by the end of 2013, while 96% were also targeting the same for Android.

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