The good news for the tablet industry as a whole is that business is booming. Canalys says tablets are growing faster than smartphones, with worldwide shipments of 41.9 million units for Q1, 2013 a 106.1% jump from a year ago.
The iPad is still in the top spot with a commanding 46.4% share, but lost a few points to Android-based rivals for the third consecutive quarter. In Q4, 2012 Canalys said iPad had 49.5% of the global market for tablets.
“Spearheaded by Google and Amazon, the commoditization of the tablet market has happened far quicker than that of the wider PC market,’”said Canalys Senior Analyst, Tim Coulling.
“Profit margins are being squeezed and vendors without a low cost structure will find it hard to compete. A solid range of must-have accessories and a software and services strategy are vital as vendors will increasingly need to make revenue around their devices.”