iPad users revealed – Flurry survey breaks out different iPad ‘personas’

August 16, 2013
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Analytics firm Flurry released its latest survey today, comparing the share of iOS device use by an individual’s “persona.” These identifiers include categories such as “business professionals,” “TV lovers,” and “bookworms.”

The study found that iOS use skews most heavily in favor of the iPad among “pet owners” (about 70%). The next most popular demographic for iPad was “small business owners” (over 60%). 

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