iPhone 5 buyers undeterred by Maps, Lightning port issue; Windows 8 smartphones draw interest

October 12, 2012
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There was also some grumbling about the new Lightning port that’s incompatible with chargers designed for earlier model iPhones forcing consumers to buy new ones. 

But all that’s proven to be merely a bump in the road, according to a new survey by ChangeWave Research, which shows an “unprecedented degree of consumer interest,” in the iPhone 5.

Almost a third (32%) of the 4,270 consumers surveyed in North America said they were “Likely” to buy an iPhone 5 in the future (19% Very Likely; 13% Somewhat Likely).

“Despite the media attention surrounding both the Apple Maps issue and the Apple Lightning port issue, neither has had an impact on the massive numbers of buyers queuing up to buy the iPhone 5,” said Dr. Paul Carton, ChangeWave's VP of Research.

Among iPhone 5 buyers and others using iOS 6 on Apple devices, 90% said the Maps app was No Problem at All or they Haven’t Experienced Any Problem, while 3% characterized it as a Very Big Problem and 6% said it was Somewhat of a Problem.

ChangeWave also asked Likely iPhone 5 buyers about the Lightning port. Thirty-one percent said it was Not Much of a Problem, while 26% said it was No Problem At All. But it’s clearly an issue for some — 6% say it’s a Very Big Problem and 31% Somewhat of a Problem.

Interest in Windows 8 smartphones

The iPhone 5 and Android devices will face new competition from Microsoft when the software giant is slated to release Windows 8 for smartphones later this month.

Samsung, Nokia and HTC are among the vendors expected to release smartphones based on the news OS.

Nine percent of consumers surveyed by ChangeWave said they are likely to buy a Windows 8 phone in the future (2% Very Likely; 7% Somewhat Likely).

“Considering marketing has yet to begin, these findings show Windows Phone 8 will likely have a substantial impact on the smart phone industry,” said Carton.

The ChangeWave survey found that Integration with Windows Apps/Devices (36%) is the top reason why consumers plan on buying a Windows 8 smartphone. 

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