Key drivers behind the growth in mobile shopping

July 2, 2013
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Mobile shopping by gender is about even, though women tend to buy more physical goods than men.

The biggest jump was in the 25-34 age bracket which now makes up 28% of the total versus 24% a year ago.

Wealthier consumers tend to be the most active shoppers with those having incomes over $100,000 accounting for 35% of the total. 

But the study also points out that the biggest growth came from households with income below $50,000, rising to 21% – 8% higher than a year ago.

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