The guidelines are expected to lay out how magazines measure their tablet editions, detail the vocabulary used in those definitions and offer a rough time frame for when reader data will be released. The measures will include the total number of a publication’s digital issues, the number of readers by issue, and are believed to also take into account how much time readers spend with each issue, and the average number of reading sessions per reader, per issue.
“There is so much going on in the tablet area and there is so much different language and such a need for some consistency and clarity to help our advertising partners that we decided to form this task force,” said Nina Link, the president and chief executive of the association, when speaking to The New York Times.
The association has also offered definitions for many of the terms used in digital publishing. “Publishers were saying the same thing but using three different words,” said Betsy Frank, the chief research and insights officer at Time Inc. “That can’t be good.”