Marketing

HTML5 plays a key role in Celtra's plans to craft DIY products for mobile marketers.

Ever wondered how tablets are viewed by advertisers, how much money is in mobile advertising and the rise of 'mobile-first' strategies? Celtra GM Jonathan Milne has answers.

TabTimes recently had a chance to sit down with OnSwipe's chief executive to talk updates, ads, and competition.

The publisher of The Daily talks about the newspaper app's circulation, its future direction, and some of the surprising lessons learned over the past year.

The CEO of Mojiva recently spoke with TabTimes about the complexities of mobile advertising and the future of the medium.

TabTimes spoke to Peter Marsh, EVP of Global Product Management at software provider Atex, to shed light on the firm’s Tablet Publishing suite, and to understand the current state of tablet advertising and news aggregation.

Companies advertise for many reasons. To create or reinforce a favorable impression of their brand, for instance. But mainly they advertise to sell products. Associating advertising with sales is problematic, however. How does the advertiser really know whether an ad influenced a purchase? And can new ad vehicles like tablets be more effective?

LAS VEGAS, NEVADA - TabTimes is live from the 2012 Consumer Electronics Show, where tablet announcements are flowing thick and fast.

Just like last year, tablets will be one of the more dominant themes in the desert next week. That's exciting.

Increasingly the answer is 'engagement', and it's forcing advertisers and marketers to step way out of their comfort zones

The owners of a Southern California restaurant chain have a novel idea for their eatery: Putting tablets in their diners’ hands.

It is by far the lesser known of Apple’s first two big Superbowl ads. The one most everyone knows is the famous 1984 ad directed by Ridley Scott (Blade Runner) that aired during the Superbowl in 1984, just prior to the launch of the first Macintosh in January of that year.

With three different and significant OS iterations to design for, it's no wonder digital publishers are playing it safe on Android.

These days, you don't have to look very hard to find examples of businesses embracing tablet computing in their own ways.

Underneath all the chrome, Google Currents is a massive opportunity for SMB. Here's why.