Microsoft and Intel talk up business appeal of Windows 8; Windows RT not so much

January 10, 2013

The media event saw Panasonic announce its new FZ-G1 Windows 8 tablet but it was left to partners Microsoft and Intel to promote the benefits of the new operating system.

Microsoft continued to stress that its new operating system is secure for business, with exec Goran Mataic suggesting that Windows 8 tablets could put an end to the problems IT departments are having managing bring-your-own devices (BYOD).

“People bringing in their own devices may not be so focused on security, but the security features with Windows 8 are so important to the business world,” said Mataic.

The Microsoft exec promoted Bitlocker data encryption, SmartScreen (which protects from phishing scams) and the Early Launch antimalware software as just some of the security features, but it was left to Intel sales director Joerg Finger to highlight which version of Windows power users should be using.

Finger dismissed suggestions that the PC is dead, pointing to a forecast for 360 million PC sales in 2013, and said that it will be largely be Windows 8 and Windows 8 Pro desktops and Ultrabooks, not tablets, that are for serious business users.

“We believe that these devices,” said Finger, pointing to PCs and Ultrabooks on his presentation, “are for the power user.”

“You need the full operating system, based on a powerful processor, which in this case is Core-based and which integrates with IT networks very easily.”

Such focus on the performance benefits of Windows 8 and Windows 8 Pro left Windows RT, the ARM version of Windows 8, somewhat in the shade with the operating system labelled by one exec as “more of a consumer stack”. As a result, Panasonic confirmed at the show that it has no intention of making Windows RT tablets.


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