Say this for Microsoft, it's the only name vendor to go after the best-selling iPad directly with head-to-head comparison ads that claim Surface and other Windows tablets are better.
Now Microsoft is upping the ante with a new trade-in program that gives iPad users a minimum of $200 trade-in credit.
Here's the deal. Microsoft says you can trade in a "gently used iPad 2,3 or 4" at Microsoft stores for a $200 gift card that can be used at the store towards the purchase of a new Surface RT or Surface Pro tablet or other products at the Microsoft Store (it can't be used online).
The offer is available now and runs until October 27, 2013 "in select Microsoft retail stores" in the U.S. (including Puerto Rico) and Canada).