Microsoft pledges more revenue sharing, more screentime to Windows 8, RT tablet app developers

April 17, 2013
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James Senior, who leads Microsoft’s Windows Apps division, wasted no time in listing the benefits of building applications for the Windows Store during his fireside chat with Neal Silverman, senior VP of DEMO at the DEMO Mobile conference here. 

Making his presentation on a Surface tablet, Senior showed how content is pushed or updated in real time to suit the end user’s needs. He reiterated from previous Microsoft presentations that Windows 8 and RT developers must think about tablets as touch-sensitive, app-centric devices that respond to whatever input method the end user wants.

“It may be the keyboard, or the pen, or the touch screen, but these devices have to respond in real time.

Senior was also quick to point out that developing for tablets on Windows 8 or RT meant that the app could display easily on a number of other devices, something Apple and Google have had difficulty in making happen.

For example, Senior moved his display from the tablet to a Lenovo 27-inch Idea Center touch screen and then to a Lenovo ultrabook also with touch capabilities to show how the end user’s experience crossed several platforms.

“We really take advantage of those different form factors,” Senior told TabTimes. “And the applications are so beautiful that organizations tell us they are re-imagining their business applications to accommodate our specifications.”

Microsoft is definitely working with content partners in the background on providing experiences for end users. Senior noted that Microsoft’s BizSpark program helps foster younger tablet app developers and publishers while the company also collaborates with established partners on a core set of scenarios for end users.

Among the other perks for tablet developers and publishers is a revenue share of as much as 80% in some cases. Microsoft typically takes 30% of the sale price of Windows Store apps, which is the same for Apple and Google’s app stores. Microsoft will reduce that number to 20% when sales reach $25,000, however.

The opportunities for app developers on tablets, including Windows 8 devices, will be a key focus of the Tablet Ecosystem conference coming to San Francisco on September 12.

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