Marketing, Media and Commerce

Smartphones and tablets are both mobile devices, but a Forrester analyst says marketers are making a big mistake if they lump the two together.

Those tasked with promoting their business may find themselves maintaining the company blog. But often the best time to blog is when you're away from the office meeting with clients or at an industry conference.

To outward appearances, all elements necessary to fuel a thriving second screen app market exist today.

Flipboard added new features to its “Flip It” button that now gives Flipboard curators more control over their magazines.

BuzzFeed, Google, Unilever and The Weather Channel had some contrasting views on HTML5 apps, the future of mobile advertising and the role of mobile in the media industry at a recent event in London.

Another year of declining print sales for magazine publishers seems inevitable, but the digital future looks brighter. New research from Adobe suggests that not only are tablet magazines growing quickly, but that readers are even willing to pay for them.

Just as the Web spawned the Intranet and other enterprise systems that are ubiquitous today, the app world is helping to make legitimate productivity tools out of a whole range of mobile.

Two new reports suggest that advertisers are just starting to realize the full potential of tablet advertising.

While guitars, drums and microphones are the standard tools for School of Rock students, tablets are helping the organization’s after-school program keep up with the times, reach a new generation of musicians and turn up the volume to 11.

SAN FRANCISCO -- Portable devices like smartphones and tablets are proving to be the go to platform for developers creating new interfaces for business and entertainment apps.

The money brands spent on paid-search ads using Google dipped 1% in the first quarter of 2013 compared to a year ago, but several specific areas of ad spending saw growth in the quarter.

A new report details just how fast tablet ownership is growing in the U.S. and why.

Some people use their tablet as a bigger-than-a-smartphone video screen for content consumption, while others use it as a desktop companion. I say adding a stylus will change your tablet experience and make you more productive.