Sales people are eager to use tablets to make their work more productive and many apps allow them to make lively presentations on the fly.
But the complexities of sales management go far beyond presentation. They may involve real-time update of sales material and other content management issues. They may require online access to a CRM system or to a sales portal.
So IT and sales executives may assume that they will need a set of custom developed apps to properly address their goals.
Should they embark on an app development project? Or are there Saas solutions out there which could be good enough, at a fraction of the price?
Download this free whitepaper (a 10 minute read) by Seismic to get a better view about the build-or-buy dilemma as it applies to your mobile sales strategy.