New Nexus 7 screen a dazzler – Apple response likely 6 months away

July 25, 2013
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Yes it's a high res HD quality 1920 x 1200 pixel display (the earlier Nexus 7 was 1200 x 800), but the technology edge goes deeper than that, so much so it left at least one analyst stunned Google, with the help of manufacturing partner Asus, could offer it for as low as $229 (the entry level price for the 16GB WiFi-only Nexus 7). 

“The price point is a surprise because this is the kind of display you see on premium smartphones such as the iPhone,” DisplaySearch analyst Richard Shim told TabTimes. “It’s a very significant advantage.” 

Shim said the new Nexus 7 is the first tablet to feature an LTPS (Low Temperature PolySilicon) active matrix LCD screen. He explained that the LTPS display in the Nexus 7 has a higher pixel density (323 ppi) than other tablets and offers true 1080p HD video. 

Not only is text and video crisper on the high resolution tablet, the higher pixel density means you can show more items in detail. This is especially important in a 7-inch tablet where screen real estate is scarce.

"When you start talking about multi-tasking and splitting the screen, the detail is going to look a lot better with this kind of display,” said Shim.

DisplaySearch forecasts that 58% of tablets sold by the end of this year will be 8.9-inches or smaller.

Apple has long been rumored to be working on a Retina Display version of the iPad Mini, but Shim says his supply chain sources have him convinced Apple won’t be able to deliver one this year. “I don't think we'll see mass production of the device until Q1 of 2014,” he said.

(EDITOR's NOTE: In an earlier version of this story Mr. Shim was quoted as saying Apple's next iPad Mini wouldn't be out until March of 2014, but he says he is more certain about mass production of the units rather than the exact date of the launch of the iPad Mini with  Retina Display). 

The current iPad Mini sports a 1024 x 768 display that shows 163 pixels per inch (ppi).


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