News Corp’s new education biz will use tablets to improve K-12 education

July 23, 2012

The education division has been named Amplify and will primarily focus on developing digital learning materials, tools and systems for all students from kindergarten right through to the 12th grade.

As part of the tie-in with AT&T, these products will be based on the carrier’s WiFi and 4G networks, while the company will also provide tablet management, as well as assistance with any other technical issues.

“It is our aim to amplify the power of digital innovation to transform teaching and learning and to help schools deliver fundamentally better experiences and results,” said Joel Klein, the former New York City schools chancellor and now CEO of Amplify.

“Amplify will introduce new products in a thoughtful way, so that technology can finally live up to its promise to advance learning and augment teaching for students, teachers and parents everywhere.”

Having established The Daily, News Corp's struggling iPad magazine, founder Rupert Murdoch has already expressed his belief that tablets are the future of publishing, and seemingly believes that the form factor could be useful in 'fixing' education too.

"[The] only way to restore American dream and have real meritocracy is fix terrible public K-12 education", tweeted Murdoch on Sunday.

Amplify has apparently been in the works for some time, but has spent the last 18 months in the shade as News Corp prioritized dealing with the fall-out of the phone hacking scandal at its U.K newspapers.

The education division will move to the news-side of the company, along with The Wall Street Journal and Dow Jones newswire service, when News Corp splits into separate entertainment and news companies in the next year.


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