As more companies adopt policies to supply workers with tablet computers, Apple may continue to lose market share at the expense of Android and Windows tablets.
Analyst firm J. Gold Associates’ latest survey found that corporate-issued tablets will grow at an average annual growth rate of 64% over the next three years. By contrast, the expected growth rate for consumer-purchased tablets (BYOD) during the same time period is 31%.
The survey focused on mobile strategies and adoption plans of 270 North American medium to large-sized businesses.
Companies responding to the survey noted that while tablets are less expensive than laptops, the hardware purchase is only 10%-15% of the overall cost of the tablet.
That means managing the apps, security, and permissions make up as much as 90% of the total cost of ownership. Companies that already issue laptops to their workers may trend to want to own the devices themselves, the J. Gold survey noted.