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iPad mini beats iPad -- Michigan school district set to buy 770 for students

by Doug Drinkwater

December 21 2012

The East Jordan Public School district apparently prefers the mini's smaller size and price
The East Jordan Public School district apparently prefers the mini's smaller size and price

The iPad mini continues to nibble at the market share of its bigger brother, with the first U.S. schools now even opting for Apple’s smaller and cheaper tablet.

Petoskey News reports that the East Jordan Public School district in Michigan is to take delivery of 770 iPad minis, cases and Bluetooth keyboards, with the total cost to the district coming in at just over $294,000.

The district’s board of education approved the purchase at a meeting earlier this month, with the intention of purchasing 300 iPad minis next summer. The eventual aim is for each student in the district from kindergarten to 12th grade to have an iPad mini to hand by next September.

The first minis are due to arrive in early January and will initially be used for training purposes by the local teachers, before reaching the first students at the beginning of February, said Mary Standerfer, chair of East Jordan Public School's technology committee.

The news illustrates the bigger picture of iPad minis being preferred to the larger model, with the school district's board of education deciding to go for the 7.9-inch mini because of its smaller size and more affordable price.

In the last month Sterne Agee analyst Shaw Wu downgraded his sales forecast for the 9.7-inch iPad in Q4, with Sameer Singh of Tech-Thoughts adding that iPad cannibalization could add just 3 million tablets to Apple in the quarter.

That said, analysts at Morgan Stanley have since said that concerns on the trend have been “overblown”. The firm’s latest study discovered that 47% of new iPad mini buyers are new to Apple, compared to 56% for the normal iPad.

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