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New ranking of the top three tablets used for work has one very big surprise

by David Needle

May 24 2013

Forrester did an interesting study of tablets for work in several geographies and the U.S. specifically.

It’s interesting because one consumer tablet ranked very high on the list of tablets information workers said they used at least once a week for work.

In its survey that covered the U.S., Canada, U.K., France, and Germany, Forrester says Amazon’s Kindle Fire came in at #3, with 9% of those surveyed between February to April, 2013 giving the nod to Amazon’s tablet.

“Kindle Fire HD has turned out to be something of a stealth competitor in the bring-your-own-device (BYO) space,” says Forrester analyst J.P. Gownder, writing in Forbes.

Tablet market leader iPad led the pack, with 53% naming Apple’s device as the one it uses at work. Second place went to Samsung’s Galaxy at 18%.

In the U.S. the Kindle Fire also had a strong showing, tying Samsung for second place as the tablet used by 15% of those information workers surveyed.

“The Kindle Fire’s success in workplaces rests squarely on BYO behaviors, since the device isn’t sold directly to enterprises,” said Gownder.

“But the Kindle Fire HD does have some basic work-related functionality .... Support for ActiveSync (and thus Exchange email and calendars); Skype app; WebEx; VPN; and a preloaded OfficeSuite app to view Microsoft Office documents. There’s also a 4G LTE option on some models, which allows mobile parity with Apple’s iPad and iPad Mini devices.” 

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