Come and meet these leaders of the Tablets 2.0 revolution:

  • Jane Boulware

    Vice President, Windows Devices
    Microsoft

  • Hector Llorens

    Platform Manager, Business Tablets
    Intel

  • Christopher Gish

    Vice President of Sales
    Sunovion Pharmaceuticals

  • Steven Beggs

    Senior Manager, Learning Innovation
    Home Depot

  • David Goodman

    CIO
    International Rescue Committee

  • David Crain

    Assistant Provost & CIO
    Southern Illinois University (SIU)

If you're involved in a tablet deployment at your company, you may be eligible for a free pass. Check conditions on the registration page. Learn more


Forbes releases Lifetime Financial Planning app for iPad

by David Needle

April 19 2012

Publisher Forbes Media has teamed with an economics professor to create a financial planning app for the iPad.

The application features a calculator that suggests how much a user should spend, save and insure each year to achieve a stable living standard through retirement. 

Once a user’s individual data points are entered, the calculator displays “Your Results for This Year” as well as a “Lifetime Overview,” an interactive timeline that plots savings and discretionary spending over time. Financial planning tips are incorporated throughout the calculator.

The calculator is powered by ESPlanner which was created by its president, Boston University Professor of Economics Laurence J. Kotlikoff.  

The app is sponsored by Northwestern Mutual. When user’s tap on the insurance company’s banner ads at the bottom of the app, they’re connected to videos by Northwester execs giving financial planning advise.

Other features of the free app include: 

  • A live-stream of latest retirement news from Forbes
  • Financial advice from leading financial experts and key points to help begin a user’s long term planning
  • The ability to save articles and results, creating a content portfolio of all relevant information that can be shared via email, Facebook, and Twitter

Creating an app with an advertiser

In a blog post earlier this week entitled “What happens when you build an app with an advertiser looking over your shoulder,” Forbes senior VP of product development and video Andrea Spiegel detailed some of the considerations and planning the media company goes through in finding a partner. 

There is a leap of faith that often comes into play when editorial meets advertiser,” she said. 

Spiegel added that Northwestern had no involvement in editorial development of the app, but did pay to be an exclusive sponsor, meaning only their ads appear in the app.

Share with: Comment   v
Latest News   and more about Finance & insurance Apps

Free newsletters for more tablet news, insights, apps and tips


Comments

 

Latest in tablet business / productivity