Logitech hits the catwalk, showing off iPad accessories at New York fashion show

by Pia Andrea de Soiza

September 14 2012

Logitech sponsored the media room at Fashion Week
Logitech sponsored the media room at Fashion Week

It’s not unusual to see tablet and computer accessory-maker Logitech at a computer trade show, but the company went in a new direction this week.

Logitech showed off some of its latest tablet accessories as a sponsor of the Mercedes-Benz Media Lounge at this year's fashion shows at Lincoln Center during Fashion Week in New York City.

The company’s newest accessories for the iPad include the Logitech Ultrathin Keyboard Cover in White and the Logitech Solar Keyboard Folio in Urban Grey, Ice Blue and Coral Pink.

Since design is a key element of Logitech’s product strategy, its appearance at Fashion Week is perhaps not that out of place.

The company was a sponsor of the media lounge at the event where journalists covering the show were able to use its products.

Logitech's Ultrathin Keyboard Cover and Solar Keyboard Folio are available for the third-generation iPad and iPad 2 and priced at $99.99 to $129.99, respectively.

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