If you can’t beat them, enhance them. Okay, that’s probably not the marketing pitch Android tablet maker Archos would make, but it is the first time the company has offered a peripheral for its biggest competitor, the market-leading iPad.
The new Bluetooth Keyboard for iPad is the first product from a new division Archos has formed that will produce other peripherals for non-Archos brands.
While a number of companies, including big peripheral makers like Logitech and Kensington, already offer a range of iPad keyboards and cases, Archos enters the market with what it says is the thinnest iPad keyboard to date.
The Bluetooth Keyboard for iPad has a similar look and feel to the Archos Gen10 XS coverboard and is “ultra-thin” at only 5 mm (0.2’’). It also features an adjustable kickstand (for best viewing angle) along with an aluminum back casing. The keyboard connects and holds magnetically to the iPad.
Archos says the new keyboard will be available next month at a suggested retail price of $79.
Archos founder and CEO Henri Crohas said the company is expanding its reach to other brands because it feels it can offer a distinct value.
“Consumers expect everything to be smaller, faster, thinner, lighter and aesthetically pleasing,” said Crohas. “In order to meet this demand we feel that we should share our innovation and design across a number of different platforms.”