In a move showing that sometimes changing your brand name can be a good idea, the guys behind Pocket have revealed that app downloads have reached two million in the three weeks since it dropped the Read it Later branding.
In a statement on its blog, the firm said: “It’s been an incredible few weeks for Pocket: Apple named us iPad App of the Week, we topped the charts as the No. 1 free news app across iOS, Android and Amazon, and Pocket has been downloaded more than 2 million times since its debut.
“All of that has catapulted Pocket to a user base that’s now more than 5 million. Thank you to everyone for your continued support.”
Despite the good news, the firm is clearly not keen to rest on its laurels and today introduced Pocket 4.1, a new update which now brings ‘page flipping’, new color themes and videos from the likes of TED and Khan Academy to Pocket apps, which are available for the iPad, the iPhone, Android and the Kindle Fire. There’s also a new feature to automatically detect what URL link is on your clipboard, and throw this straight to your Pocket list.
If you’re not familiar with Pocket, it is a service which allows web readers on desktops, tablets or smartphones to save web pages and videos into a personal 'list'. Pocket is integrated with a number of news apps, including Flipboard and Zite.