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NBC teams up with Adobe to offer iPad & Android apps for live coverage of 2012 London Olympics

by Ray Aguilera

July 12 2012

NBC is releasing a pair of apps built and powered by Adobe to cover 2012 Olympics in London. Versions are available for iOS and Android devices.

The NBC Olympics app will offer free live updates on every event, as well as medal counts, results, and schedules. The app will also feature Facebook and Twitter integration for sharing.

A second iOS app, called NBC Live Extra will offer live video streaming and replays for all 302 events of the 2012 games. Accessing the live streams will require an active subscription to a cable or satellite package that includes CNBC and MSNBC.

According to NBC, your subscription will only need to be verified once per device. For users who are unsure of their account information with their cable provider, there is a tool on NBC's Olympics website to help customers access the proper credentials.

In previous years, the network has been criticized for delaying major events until prime-time hours in the United States, but the move toward live streaming access is a nod to changes in media consumption patterns, including connected mobile devices.

Gary Zenkel, President of NBC Olympics called the apps “the definitive and most up to date source of information from the London Games, and the exclusive mobile source in the U.S. for London Olympic video highlights."

The apps were developed using Adobe's Project Primetime ad-supported video streaming platform.

Adobe's David Wadhwani, senior VP of Digital Media Business says “We’re working closely with NBC Olympics and others to ensure viewers have a seamless viewing experience with two easy-to-navigate apps.”

NBC Olympics and NBC Live Extra are available now via iTunes and Google Play.

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